Niche vs. Mass Marketing
Selling to a niche is different than selling to masses: in mass marketing, you are trying to selling to everyone, while in niche marketing you are trying to sell a specific product to a specific group of people.
To understand this better, think to Wal-Mart and to a drug store: who goes to Wal-Mart? Who goes to a drug store?
To a drug store, obviously, you go (or should go) if you are ill; to Wal-Mart, everybody goes to buy nearly everything.
You might thus be fooled into thinking that being generalist is certainly more lucrative than trying to sell a niche product to a niche market.
But that’s FALSE! And this is the secret that many out there do not know! Selling a niche product is far more easier than trying to sell everything: in fact, not only you have to spend less money to buy products, space, personell, etc. but you also know who you are selling to.
This also applies to the Internet and blogs: being generalist is very difficult, since you should cover pratically every topic. Think to Yahoo, for instance. Could you compete with it? Do you have enough money and time to beat them? Obviously not, that is the land of the giant Golias, and we are only small Davids. So go and find your niche, and don’t be afraid that it won’t be profitable: if you specialize enough, it will.
