Ghost-blogs
How many blogs there are out there? Tons.
How many blogs are useful to you? Few.
Among these blogs, how many always have fresh content? Very, very, very few.
This is exactly the problem of blogs. Go to Google and try searching for some blogs. Let’s say that we want some gossip, and we search for dating blogs. Have you noticed the first result? As the time of this writing, the blog in question is last updated at Sunday, January 09, 2005.
8 months. Eight.
I’m not going to deal in why the guy has not updated the blog anymore: however, he has not. Now, would you return to an outdated blog? I certainly wouldn’t.
You may then ask which is the right update frequency, and how many posts you should make every x days.
There is no single answer to this question, however: it depends. Take my blog, for instance: what I’m trying to do is to make one or two posts a day, so that people knows that there is always updated content. There are guys out there that make even 5 to 10 posts every day: personally I find it too much, but if you can you could do you too.
For a blog dealing with the show-biz, the update frequency might be dictated by the news: if no news is coming in, no post should be made.
In all cases, however, there should be at least 1 post per week or so, or otherwise you’re going to lose visitors.
