Newsletter sending: when?
I’ve already talked in this post about newsletters. Assuming that you got one, when should you send out emails?
If you followed my advices (you didn’t? Argh! :) you are sending it once a week. The worst days to send them happen to be the weekend.
In fact many users do not connect to the Internet during the weekend: okay, it depends, if you’re targeting nerds they do, but generally speaking there are less users connected to the Internet on Saturday and Sunday.
Since in the weekend people accumulates mail, do not try to send it on Monday or Tuesday: it won’t be noticed! Wednesday is the climax of the week: better to avoid job peaks.
So, the best time to send a weekly newsletter happens to be the closing of the week, Thursday or Friday (early) morning, since in these days people tend to work less and be more prone to distractions.
A very stupid tip, that may save you some newsletter unsubscriptions.
